Analysis of social dine-out preferences of the university members according to personal characteristics: a case study of the university in the Southwestern Region in the U.S. / Chang Lee.

Chang, Lee (2010) Analysis of social dine-out preferences of the university members according to personal characteristics: a case study of the university in the Southwestern Region in the U.S. / Chang Lee. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 2 (1). pp. 1-18. ISSN 1985-8914 ; 2590-3837

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Abstract

As the annual migration of new students to campuses occurs, college town populations are composed of younger generations from different regions with different characteristics. This study illustrates the way students, faculty, and staff view dining out attributes when they select a restaurant for social purposes. Attributes such as price, cuisine, atmosphere, service quality and food quality, name brand, location, convenience, architectural design, other customers, previous experience, and alcohol service are used to identify members’ social dining preferences. Furthermore, the study also observes whether the importance of dining attributes is different according to personal and dining out characteristics.

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Item Type: Article
Creators:
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Chang, Lee
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HM Sociology > Social psychology > Social perception. Social cognition
H Social Sciences > HM Sociology > Social psychology > Interpersonal relations. Social behavior
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 2
Number: 1
Page Range: pp. 1-18
Official URL: https://www.jthca.org/
Item ID: 19428
Uncontrolled Keywords: Social, Dining, College, University, Characteristics, Preferences
URI: https://ir.uitm.edu.my/id/eprint/19428

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19428

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