The effect of technology, social media and knowledge shared between gen x'ers and gen y towards effective communication at Tanah Makmur Berhad / Siti Shahirah Mohamad Noor

This study was to investigate the relationships of technology, social media and
knowledge towards the effective communication at different generation. The concem of
this study is to discover whether the technology, social media and knowledge shared have
influence in the communication based on difference generation. The first objective of the
study is to investigate the relationship between all the elements of communication toward
the effective communication. The researcher was used correlational test to identify the
relationship. Secondly. is to identify the most major elements of communication that
contributed towards effective communication. The researcher was used regression test to
discover the most major element by look at significant or not. Thirdly. to investigate
either Gen X'er or Gen Y that is most effective in communication according to the
elements of communication. The researcher was used independent t-test to compare the
mean between the two generation.