The effectiveness of the promotional tools used by Pusat Zakat Negeri Sembilan in enhancing customer awareness / Nor Syuhada Ali

Ali, Nor Syuhada (2007) The effectiveness of the promotional tools used by Pusat Zakat Negeri Sembilan in enhancing customer awareness / Nor Syuhada Ali. [Student Project] (Unpublished)

Abstract

The messenger of Allah S.W.T (peace is upon him) was ordered to fight the people until they made the syahada, established prayer and paid zakat. Therefore, Pusat Zakat Negeri Sembilan want to make sure that Muslim pay the zakat and fulfill all of the others pillar of Islam correctly and sincerely for Allah S.W.T sake so that our religion will be strong and Allah S.W.T will be pleased with us. In order to increase zakat collection, promotional effort is important and to be stressed in order to achieve the amount of zakat collection targeted. This is challenges found by PZNS to maintain the zakat collection that has been set every year.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Ali, Nor Syuhada UNSPECIFIED
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Alms (Zakat) H Social Sciences > HF Commerce > Advertising > Advertising campaigns
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) International Business
Keywords:	Pusat Zakat Negeri Sembilan; Customer awareness
Date:	2007
URI:	https://ir.uitm.edu.my/id/eprint/17976