The relationship between service quality and customer satisfaction among visitors at KOMBES Stadium Panasonic, Shah Alam

This study examined the relationship between service quality and customer satisfaction among visitors at Kompleks Belia dan Sukan Stadium Panasonic to understand factors driving long term patronage. Utilizing a quantitative correlational and cross sectional survey design researchers collected data through a structured questionnaire adapted from established measures by Salsabila and Yoshida. The research focuses on physical facilities and staff interactions alongside demographic differences to evaluate how atmospheric factors and perceived service quality influence visitor perceptions and behavioral intentions. The results aim to guide improvements in service delivery and strategic planning to maximize customer satisfaction in competitive sports facilities.