Coffee Muse

Sabinus, Isabel Eona and Alianapiah, Norerdawati and Darwin, Nurul Afiqah and Rably, Nurazlyn and Andrew, Putri Daneesya (2026) Coffee Muse. [Entrepreneurship Project] (Unpublished)
Abstract

Coffee Muse is a specialty café concept which aims to provide quality beverages in an atmosphere that is conducive for working and relaxation. The café is situated in Sulaman, Kota Kinabalu, Sabah, where it will become a center for individuals, including students and professionals, looking for a place to work and relax. Our mission is to offer our clients more and ensure they get a lifestyle package in terms of having high-quality coffees and an environment that will enable them to concentrate and be creative. Coffee Muse will be unique through offering its customers high-quality coffees in its menu, and a well-designed environment, complete with Wi-Fi and seats for studying. The target market is young people such as students and professionals and also coffee lovers. In today’s world where there is an increasing trend of demand for cafes with coffees, and other functional purposes, we believe that Coffee Muse will be able to find its niche within the local market environment. Financial forecasts predict stable growth, with profits likely to be achieved in the first year of business. The start-up costs will include the design of the café, and coffee-making equipment, training employees, and initiating marketing strategies that increase brand visibility. The idea behind Coffee Muse is that it is not just going to be a café but a place that combines coffee, and comfort into one, forming lasting connections with its customers.

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