Atmospheric elements in restaurants and revisit intention

The purpose of the study is to identify the current atmospheric elements in the restaurant establishment. Besides, this study also aims to overview the impact of atmospheric elements to revisit intention. The researchers used the conceptual study as their methodology in the study of the atmospheric elements of a restaurant establishment and revisit intention. This study uses secondary sources in gathering required information and data to achieve both objectives. All the data and information was collected from the previous journal article that related to this topic. Findings in this study show five current atmospheric elements have been applied in the restaurants which are touch, taste, smell, music, and sight. In addition, the finding of this study also shows the impact of atmospheric elements to revisit intention. In conclusion, the atmospheric elements are important as marketing tools to promote and increase the profitability of the restaurant. For future research, the researchers should apply mixed method or quantitative research method due to the lack of the latest study about atmospheric elements at the restaurant establishment. Finally, the objectives of this study have been achieved by analysis the atmospherics elements of a restaurant establishment and revisit intention in the future.