The arts of cover music album as a branding tool / Nazirul Munir Mohd Jamel

According to (Dalrymple, Jr., 2009) Judging a Book by its Album Cover: A Study
of the Relationship Between Musical Preference and Personality, he stated that, "Despite
the prevalence of television and the Internet, music still holds an important share of
popular media. It is clear that music remains a meaningful part of the lives of people of
all ages". This statement couldn't be disagreed anymore but the problem that needs to
study is the relationship between music and visual art. Is they're a people really listening
into music without see the video clip, the identity, fashion or cover album. This needs to
be on research of how the relationship between sound and word can visualize into
artwork? What is concept of form in music? Music gave the influence of art entity in
communication. What are the music meaning in certain part of rhythm attack,
melancholy, the solo, the storyline ofthe lyric and the interpretation ofthe vocals?
Basically the fans of the certain genre will know what is the artwork presents the
music they are like. The violence image of skulls or Mohawk it could be related to the
punk or heavy metal band. The image ofself-portrait it can be relate to pop artist. But are
this is really present of what the meaning behind the album philosophy? How far is the
artist's understanding of the artwork in album can be a platform for the marketing? The
album's artwork is the first impression of people to buy music album.
From the history of conceptual album, Pink Floyd and The Beatles, they are
aware in presenting the album's artwork and relate to the music that they are playing.