The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh

The history of cosmetics begins at least 60000 years of human history, and almost every society on earth. The first archaeological evidence of cosmetics usage is found in Ancient Egypt around 400 Be. Ancient Greek: and Roman also used cosmetic. Cosmetics
were used ill Persia and what is today the middle is from ancient periods. After Arab tribes converted to Islam and conquered those areas, in some area of cosmetics were only restricted if they were to disguise the real look in order to mislead or cause uncontrolled
desire. In china people began to stain their fingernails with gum arabic, gelatin, beeswax and egg from around 300 around BC. In Japan, geisha also have their own cosmetic technique.(Anita Finley, The History of Cosmetics, 2007)".
Cosmetics are special for women. Cosmetics include skin care products and makeup products. Some women use skin care products only, and some women use both skin care products and makeup products. There are many brands and types of cosmetics in the market so female consumers have many options. Some female consumers buy cosmetics because of brand, some buy cosmetics because of price, some buy cosmetics because of
their friends' recommendations and others buy cosmetics because of packaging design.