Thoyyiban concept in beverage products from divine sources and muslim scholar perspectives

There were variety beverages available in the market which attracted Muslim consumers to purchase. Islam has laid down guidance in beverages which have beneficial ingredients from the standpoints of health and safety. The purpose of this study is to identify the thoyyiban concept in beverage products from the perspective of divine sources and Muslim scholars. This study adopted library research using qualitative method which Al-quran and hadith were the primary sources together with current articles and journals written by the Muslim scholars. In this study, the thoyyiban concept was clearly stated in the divine sources and Muslim scholar’s views. Thus, the thoyyiban aspect should be implemented in the production of beverage products to ensure the consumer’s health mentally and physically. As for the conclusion, the thoyyiban concept should be understood and applied by the beverage manufacturers to enhance their product's quality and priority in producing thoyyiban beverage products.