This report provides a summary of my internship experience at PARKROYAL A'Famosa Melaka Resort, which is part of the Human Resources department's Learning & Development (L&D) section. My responsibilities here such as managing training data, creating posters and materials for staff development events, and helping with day-to-day administrative work were just a few of the HR responsibilities encountered during my internship. The research also includes a SWOT analysis of PARKROYAL A'Famosa Melaka Resort, which highlights the resort's advantages, like its tranquil setting and strategically located attractions as well as its disadvantages, such as a lack of employees and restricted access to city facilities where it required guest to have their own private transportation for a better and smooth journey to the Melaka City Centre. External potential like rising domestic travel and digital marketing are also examined, as are concerns like fierce rivalry from metropolitan hotels and uneven service during busy times. To counter the concerns that were identified, a number of recommendation were made, including improving visitor experiences with on-site entertainment where the hotel promote their uniqueness instead of comparing with other established hotel located at the Melaka City-Centre, better staff scheduling preparation especially during peak occupancy times, and launching a personal mobile app that can differentiate between PARKROYAL A’Famosa Hotel from other hotel as people nowadays really into digital development. All in all, this internship has improved my communication, coordination, and problem-solving abilities in a formal HR setting while giving me insightful knowledge about the hospitality sector.
| Item Type: | Monograph (Industrial Training) |
|---|---|
| Creators: | Creators Email / ID Num. Ahyak, Nur Aisyah Syafika 2022801084 |
| Contributors: | Contribution Name Email / ID Num. Advisor Arham, Ahmad Fadhly UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Personnel management. Employment management L Education > LC Special aspects of education > Types of education > Professional education > Interns. Internship programs T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Keywords: | Parkroyal Melaka Resort, Internship, SWOT analysis |
| Date: | 2026 |
| URI: | https://ir.uitm.edu.my/id/eprint/135996 |
135996.pdf
