The main purpose of this activity is to expose students in business planning. Students will have to plan the starting of a business until the end of the business for a period of at least 5 years to make sure that the business is stable. A variety of products were decided to keep the business running and with a large target customer to keep the profits flow in. Our chosen business is named SweetTooth, considering we provide sweet and dairy products to our customers. Our target customers will be youngsters ranging around the age of 7 to 25 years old because our products suit their tastebuds and tend to hace less health problems than older adults and elderly people. Our signature product is our chocojar with three different flavours, which are milk chocolate, white chocolate and dark chocolate. We also have cakes, doughnuts, waffles and ice cream in store.
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Khir, Muhammad Daniel 2019280248 Abdul Rahman, Muhammad Hakim 2019235202 Mohd Ali, Nurul Zakiah 2019425606 Abd Muntalib, Abdullah 2019240804 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification T Technology > TX Home economics > Cooking > Baking. Confectionery |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Entrepreneurship, Confectionery industry, Bakery cafes, |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/135965 |
135965.pdf

