The Caffeine is a company focused on coffee production that will soon become one of the companies responsible for supplying caffeinated beverages in Malaysia. The Caffeine is located in Petaling Jaya, Selangor. We have brought happiness to our customers through delicious, quality beverages and an exceptional company experience while working towards the betterment of our employees, community and environment. We have taken it a step further to show that we only give the best to our customers. Currently, we are proud to be accredited by the International Organization for Standardization (ISO) and HALAL. The company has one business partner and is assisted by four experienced employees and staff. The Caffeine is a brand that values honesty that brings reliability, offering quality products made from natural coffee. The effort spent gives a culture to enjoy coffee. This product is a premium beverage brand made in Malaysia. We sell bottled coffee so customers can take it wherever they go and drink it without having to brew it first. We always aim to make high quality drinks. We have seven types of flavours namely mix Deja brew black coffee, mix Deja brew americano, mix Deja brew latte, mix Deja brew mocha, mix Deja brew cappuccino, mix Deja brew machiatto and mix Deja brew flat white. The beverage of coffee is consumed by people all over the world, and the price is lower than other coffee drinks. Customers with low and medium incomes can afford it.
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Noraimy, Norfaez Imran 2019220916 Azhar, Muhammad Afwan 2019228374 Adenan, Nur Atikah 2019214088 Che Nafiah, Ainul Aqilah 2019442598 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages T Technology > TX Home economics > Food service |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Beverages industry, Marketing strategy, Halal food, |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/135936 |
135936.pdf

