The effect of women’s empowerment on tourism development among women employees at Legoland Malaysia

Fairulnizam, Farhaniza Elya and Abdul Rasid, Aida Roha and Radzuwan, Radzliyana (2025) The effect of women’s empowerment on tourism development among women employees at Legoland Malaysia. In: International Graduate Colloquium: Sports and Physical Exercise Assembly of Knowledge Sharing i-SPEAK 2025 Series 2. Universiti Teknologi MARA, Negeri Sembilan, pp. 177-178. ISBN 978-629-95953-5-9
Abstract

Despite women achieving only 60% of their global empowerment potential, Malaysia is actively integrating gender equality into national development frameworks to bolster key economic sectors like tourism. This study examines the impact of women's empowerment on tourism development by focusing on female employees at Legoland Malaysia, where the industry's reliance on service quality offers significant opportunities for social and economic advancement. By analyzing this relationship, the research highlights how empowering women can drive growth and sustainability within the Malaysian leisure and tourism landscape.

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