Abstract
Munificent Fruitzen has been launched on 1 January 2021 which located at No.45 Jalan Wawasan 2, 27600 Raub, Pahang for our first branch. We are focusing to improve and strengthen our position since we are still new in world of business. Basically, Munificent Fruitzen offers many types of cakes and juices which use a fresh fruit as our based of product. The reason why we use fruits as our based product because we want to make it a little unique compared to other seller of cakes and juices. Furthermore, there are many types of cakes and juices offered by our product which the cakes consist of Mixed fruity cake, Dragon fruit Red Velvet cake, Mango passion fruit cake, Strawberry Black Forest cake and Blueberry Lemon cake whereas the juices consist of watermelon, mango, dragon fruit, guava, pineapple and honeydew. The fruit lovers need to give it a try and will definitely fall in love with our product because all of our product have a touch a fruit in it. Moreover, the target market for our product is of course the residents of Raub itself within 20KM radius from our cafe which the range age from 20 until 45 years old. The target market actually consists of students and employed people who are able to buy our product. In addition, every business has their own vision and mission in order to become a successful business same goes with our business. The vision that we use in our business is to become one of a famous dessert in Malaysia where as our mission is to create quality and delicious dessert that communicate our passion for culvating joy through your sweet bite. Additionally, we also will stick to the principle of ‘customer is always right’ and ‘first come first serve’. Besides, our team member of Munificent Fruitzen consist of CEO which shouldered by Muhammad Zhulfikri bin Mohd Yusri, Muhammad Kamarul Zaidi bin Mohd Ridzwan as administration manager, Aimi Anis Mardhiah binti Mazlan as operation manager, Fatin Ellyana binti Abdullah as marketing manager and last but not least Amira Syahida binti Abu Bakar as financial manager.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Yusri, Muhammad Zhulfikri 2018417086 Mohd Ridzwan, Muhammad Kamarul Zaidi 2018448308 Mazlan, Aimi Anis Mardhiah 2018643012 Abu Bakar, Amira Syahida 2018429596 Abdullah, Fatin Ellyana 2018692264 |
| Subjects: | T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages T Technology > TX Home economics > Cooking > Baking. Confectionery > Cakes. Cupcakes |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Bakery, Cake industry, Juice bar, |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/135174 |
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