Abstract
Delish Freezy Enterprise is a company that sells frozen foods to its customer. It is located at No. 1-2, Jalan 4/4C, Desa Melawati, 53100 Kuala Lumpur near Katalina Medispa and other business area. Since it is located in an urban area, the company plans to introduce the high-end quality of the product with reasonable price to compete with the existing competitors in the area. The uniqueness of the shop is it serves frozen foods with the tagline ‘Delight In Every Bites’. This means that Delish Freezy Enterprise selling frozen foods that can give joyful feeling to the customer in every bites. It is due to the high quality of frozen foods by Delish Freezy Enterprise that might be the main point of attraction for people to buy. This business is based on a partnership, consisting of five members that have responsibilities to operate the business with the guide of business plan. The members holding important roles in the organization, such as general manager, administration manager, finance manager, operation manager and marketing manager. They have an astounding background that makes them more than qualified in fulfilling the positions assigned to them. Other than that, Delish Freezy Enterprise offers products that have affordable prices to be bought by the customer. The affordable prices will be applied on every product that has been produced by Delish Freezy Enterprise such as chicken nugget, f rench fries and chicken frankfurters. The products are suitable for the customer who wants the minimal time to prepare a meal which another word is ‘instant’ yet affordable to buy. We aim to raise a great amount of profit annually. Other than that, equipped with the best organization members that able to manage the operation system systematically which can produce the high-end quality product, we hope to successfully become the most profitable shop in Kuala Lumpur.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Yaacob, Nur Aleeya 2018879156 Mohd Fadil, Farina Hanisa 2018214582 Hussin, Siti Zulaikha 2018413216 Abdul Latif, Muhammad Aslan Maskhadov 2018431666 Hassan, Muhammad Ariff Aiman 2018655254 |
| Subjects: | T Technology > TX Home economics > Nutrition. Foods and food supply T Technology > TX Home economics > Food service |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Food industry, Frozen foods, Convenience foods, |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/135147 |
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