Abstract
This business operates with the help of five (5) main position that are competent which consist of General Manager, Administration Manager, Marketing Manager, Operational Manager, and Financial Manager. This business’ capital start-up with RM 474,380 and RM148,552 of it is loan from Maybank with rate of 5%. We have come up with the idea to open the first different concept of café in Kelantan which is Kebaya Coffee House. This business main idea is to bring back the nostalgia vibe of living in the past where Melayu people used to wear one of its traditional dress which is baju kebaya. Other than that, the business also wants to serve our customer the best quality of beverages, cuisine and an original coffee experience. Furthermore, our café is opened at a strategic place in Kota Bharu, Kelantan. The area is near to school and residential area. Through this convenience area, the business will be able to attract large number of customers such as students and community of this area. The students also tend to go to this area to hang out with their friends and mostly students love to enjoy unique café that serve various dishes with affordable prices. Moreover, we have already made a survey of competitors to the business. There are three (3) competitors who run a similar business like our business but with different concepts. This issue challenges to the business to keep maintain loyal customers and sales. However, the business overcome this challenge or problem by offering the customers an economical price and provide some amusement corner like photobooth, mini gallery and vintage items display to attract them to eat at our cafe. We are wishing and expecting that our business will achieve its goals and grow bigger in the future as we always providing our café with appealing attraction to attract more customers to come and enjoy our café not only for students, but also workers in this area. On that occasion, they can discover more about the culture of Melayu people since the concept provided by our business is to maintain traditional wear by the workers. This project will give us superiority, such as profitability in the long run.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Amran, Rasyidah 2019582397 Sazura, Nurul Azreen Airisha 2019788683 Surani, Nurirdina Ariessa 2019954333 Zulkifli, Zizie Zaireen 2019539219 |
| Subjects: | T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc. |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Restaurant industry, Coffee shops, Theme restaurants, |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/134994 |
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