Abstract
Popia Crispy Crunchy is a retail company which is a health, nutrition and wellness firm that supplies, manufactures, and produces ready dishes, popia. The company operates in a store at Star Mall, Mentakab selling delicious and unique flavored Popia. Popia Crispy Crunchy was formed in 2018 by Nisa Aufa binti Kamaluddin as its main pioneer of the idea. It started only on a small stall by the roadside which selling traditional foods mainly popia. The company aims to be the leader in the light foods industry more specifically for health, wellness, and nutrition. The main target market of this business is children and teenager. Popia Crispy Crunchy still faces internal and external challenges that they need to overcome in order to reach their goals. With the dynamism in the market, Popia Crispy Crunchy tends to embrace change and comes up with flavors suitable for its customers while still improving on the quality of its original products line. Improvements on the technology, organizational structure, marketing mix, operations as well as human resource management led to more profit margins of the company. The company is operating in a store in Star Mall, Mentakab. The company operates as a sole proprietorship which is the business is owned and controlled by a limited liability partnership. The company operates as a sole proprietorship because it is easier to set up than other business entities. Other than that, the owner also maintains 100% control and ownership of the business. The potential market for the products is very promising. Popia Crispy Crunchy had sold over RM300 000 in two years as of December 2020 with an estimated RM100 000 net profits. The financial projection for Year 1 is a net profit after taxes of RM28 196. Year 2 is projected as a net profit after taxes of RM38 325. Year 3 is projected at a net profit after taxes of RM62 467. We are seeking RM800 000 which will enable us to open another branch in another various locations which will led to a big profit since our current store already make it marks in the last few years. We will open another 5 to 10 new branches in different states and our target is to achieve 100 times of our current profits. We expect to provide an exit within 5 years by 6% of excess profits.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Kamaluddin, Nisa Aufa 201867714 Mohamad Yusrizam, Nurul Hidayah 2018201366 Mat Shukary, Nur Shafiqah 2018275624 Wan, Nazrul Haffimi 2019345571 |
| Subjects: | T Technology > TX Home economics > Cooking T Technology > TX Home economics > Food service |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Entrepreneurship, Snack food industry, Popia |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/134553 |
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