Sugarcandy café, icecream cake

In this business plan or business proposal, we will tell you our business planning regarding our product or café named Sugar Candy Café. We will explain to you our administration plan, marketing plan, operation plan and more. Basically, our café is in Setia City Mall, Setia Alam. We choose mall because it’s a strategic place that most people go. Mall is a place that never empty. People always come to mall to spend their times with family and friends. Furthermore, they have mall employees’ too so our market size or targeted customer will be wider. People will come to our café to enjoy our menus. Moreover, we are selling different types of dessert to match our café’s name. Our main menu will be a variety flavour of ice-cream cakes. Besides that, our café also sells variety flavour of cakes, beverages, waffles and more. The price for a slice of cake is RM15 to match the value of the cake. We are applying a value-based pricing to our products because we use high quality of ingredients. We use some imported ingredients such as strawberry to ensure the freshness and also we use a premium butter. Sugar Candy Café has a founder, a café manager, a cheff and also a waitress to run this wonderful café. Sugar Candy Café also establish good relationship with customers such as membership, birthday month special, monthly sales, end-year-sale and more. This relationship is made to appreciate our regular customers called surgary. We named our regular customer as “surgary” to have special relationship. In this business plan we also provide our financial plan to guide our business. To figure our liabilities, cost, profit and more. The financial plan works as a guidelines to our business so that we can avoid loss as possible as we can. From financial plan we can cut off the unnecessary costs to our business to ensure we don’t overflow our budget. Financial plan also can keep our business in the lane. And if we face loss, we can spot right away what are the causes and can fix the causes immediately. In addition, we also provide market share and market size. The market share is provided to figure out who are our close competitiors and how many percentage shared with the competitors. Our competitors are MyKori and also Molten Chocolate. Both are big names in dessert industry but we try to figure out their weaknesses and change it to our advantages. Market size is provided to know how much will we earn based on the population there.