Chruncheese, say cheese

Zamri, Nurul Adilla and Mohamad, Nurul Amira and Abu Kassim, Norkarisya Idayu and Hilmy, Farisya Alia (2021) Chruncheese, say cheese. [Entrepreneurship Project] (Unpublished)
Abstract

Cruncheese is founded by four young ambitious girls who desire to delivery high quality product that using such a premium cheese in our product that with reasonable price so that everyone can enjoy and taste of it. Our main product name Say cheese. Say cheese is with two flavours which is original and spicy. The initial of choosing this product was from the fact we wanted our popia cheese to appeal to many other people so we put a little bit of magical twist. We decided to call our product “say cheese” instead of cheese because we want our customers know that our product is very crunchy and has its own speciality. And remember our product unique not just by the flavours but also the name of the product. Our product is using such a high quality cheese, high quality raw material, high quality packaging, attractive logo. Our target marketing is Kapar, Klang and the people who live near the Kapar as well. We also expects to catch the interest of a loyal customer with its abroad variety of taste in cheese. Our business has potential to be success as our business is at strong market position located near with big city. We also provided delivery services to improve our appealing towards customers. We also used a high-quality product in the process of making Say Cheese as its meet with the customer preferences compared to the other business cheese. Our target customer is for kids and adults, because they love to eat our product as snacks and easy to eat anytime, anywhere such as watching tv, making assignments or when bored.
Cruncheese company is a form of business based on partnership which consist of four members which hold important position such as General Manager, Administration Manager, Marketing Manager, and Financial Manager. Each member plays all information in details of the proposed business plan. There is no operation manager as all of us is working in this business together. We own a small office to manage the administration work on the building we rented for our business. The administration staff manage the online orders, sort out the cash on delivery order. The marketing staff tend to the social media, keeping update with the latest trend to appeal to the customers and update our social media to let more people know us and also use the aid of influencer to help us gain more recognition on the internet. The operational staff play the most important role making this business a success as people will be attracted to the product and evaluate it more rather than any other factors of the business. We used a machine to make the Say Cheese so that our product could maintain

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