Coolkies La Realeza is the name of our cookie business in Shah Alam. In order to attain high standards, we deliver cookies made with high quality ingredients. We decided to sell this product since there would always be a request for tasty cookie at the suitable price. We also established our business at this location to create healthy competition among other businesses. Shah Alam is the strategic place to attract public attention in order to further our business. Coolkies La Realeza has 4 employees who play a role in developing the business, which is Puteri Natasha binti Fauzi as the General Manager, Raja Dayana Darwisyah binti Raja Mahmood as an accountant, Puteri Fazreena Shahirah binti Mohd Sulaiman and Nur E’zzaty Syamimi binti Suhaily as the operating staff. As for the marketing strategy, we offer high quality ingredients for affordable price. Other than that, good quality for cookie jar are used as the packaging. Coolkies La Realeza also used many platforms to promote our business by using social media, advertisement and public influencers. As a result, our business is more well-known and searched by the outsiders. Our business has an advantage over others is that we use high quality of chocolate chips for delicious taste. Last but not least, in order to provide the best possible product, The General Manager is in charge of developing, implementing, and overseeing the entire administration of the company. In addition, she must ensure that the database is up to date and retains control over the whole business process. It is essential that the General Manager delegate the tasks and duties of the employees equitably according to their best skills and qualifications in order for the company to operate successfully. We have business vision and mission to meet. We will improve in order to fulfil our customer’s expectations.
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Suhaily, Nur E’zzaty Syamimi 2019492134 Mohd Sulaiman, Puteri Fazreena Shahirah 2019257666 Fauzi, Puteri Natasha 2019226308 Raja Mahmood, Raja Dayana Darwisyah 2019213078 |
| Subjects: | T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc. |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Baked products industry, Cookies, Chocolate chip cookies |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/134506 |
134506.pdf

