Business strategy for Jhon’s Pardede Internasional Hotel after Covid 19 pandemic in building a sustainable business

Central Jakarta the location of this hotel is also a densely populated area and is a business center. Covid 19 forced the hotel to close operations in March 2020. The occupancy rate of Jhon's Pardede International Hotel has decreased. Qualitative research approaches the ways used to collect, analyze, and interpret data. The study used in-depth interviews and observations. The cost leader strategy in cost savings and low pricing and the hotel is in a defensive strategy position, the partnership strategy can be a strong choice for hotels to compete in the industry. Jhon's Pardede International Hotel can immediately implement GCG and Develop KPIs. Researchers gave some suggestions on hotels according to the results of Jhon's research Pardede International Hotel can immediately plan investment in Phase 1 Renovation. The goal is to improve the quality of hotel services and customer satisfaction so that hotels can plan for greater profits in the future.