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Yazid Esa, Nawal Esa and Abdul Rahman, Azura and Ahmad, Nurul Afiqah and Haron, Hazliza (2024) Understanding green marketing strategies in social enterprises and responsible purchase behaviour: a literature review. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Mohd Nasir, Noormahayu and Zia Ahmad Kusairee, Muhammad Adidinizar and Nasir, Zarul Azhar and Syeddin, Siti Nur’amalina and Mohd Salim, Nor Zarina (2024) Digital game based learning tools: an Analytic Hierarchy Process (AHP) in economics-related courses at tertiary education level. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Wan Mohamad, Wan Maisara and Rakiman, Umol Syamsyul (2024) Integrative review of IoT implementation in agri-food supply chain: findings and analysis. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Ya’acob, Mohd Rashid and Mat Isa, Che Maznah and Abdull Rahman, Siti Hamidah and Salleh, Salmaliza (2024) Barriers to Building Information Modelling (BIM) implementation among civil and structural consultants in Malaysia's construction industry. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Dziyauddin, Muhammad Jauha Iqbal and Mat Isa, Siti Sarah and Wan Ismail, Wan Norizan (2024) Exploring the green building prospects in Malaysia. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Ramli, Nur Haslina and Mat Nawi, Farahiyah Akmal and Ramlee, Nur Atiqah Zakiyyah and Setapa, Mariam and Mamat, Mazlina and Abu Bakar, Nur Syahirah and Yusoff, Yuslina (2024) Reasons for Malaysian life insurance penetration. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Siagian, Jacob and ., Siti Nurjannah (2024) Business strategy for Jhon’s Pardede Internasional Hotel after Covid 19 pandemic in building a sustainable business. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Mahardhana, Yohanes Baptis Doni and Siti Nurjanah (2024) Green school concept in a school based on the teachings of the Catholic Church. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Barus, Jery Setiawan and Renwarin, Joseph M.J. and Siti Nurjanah (2024) What do students need to choose a school? (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Renwarin, Joseph M J and Bastonus, Azalia Imani (2024) The influence of parasocial interaction on purchase intention using hedonistic and utilitarian behaviors. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Ahmad, Nurul Afiqah and Yazid Esa, Nawal Esa and Abdul Rahman, Azura and Haron, Hazliza and Mohd Nazmi, Farhana (2024) Understanding consumers intention to purchase green vehicle: a literature review. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Rasool, Iffat and Ashraf, Fatima (2024) Employee green behavior through the lens of perceived CSR for environment. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Khonado, Monica F. and Renwarin, Joseph M.J. and Siti Nurjanah (2024) Defensive strategy of news tv industry: study case of CNN Indonesia. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Satti, Zoya Wajid and Munir, Nasir and Khan, Muhammad Omair (2024) Framing consumer behavior during and after the pandemic recession: qualitative research. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Ramli, Khalijah and Ithnin, Hafini Suhana (2024) The effectiveness of online learning tools using ARCS motivation model. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Zada, Hassan and Khan, Naveed and Afeef, Mustafa and Ahmed, Shakeel (2024) Can a human capital-based six factor model perform better than Fama-French five factor model: an empirical study on asset pricing in Pakistan. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Raza, Hassan (2024) Stock price prediction using machine learning: evidence from Pakistan stock exchange. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Mohd Yusof, Ahmad Nizam (2024) Examining the mediating role of knowledge management in incremental innovation SME-ICT. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Abdul Rahman, Azura and Yazid Esa, Nawal Esa and Ahmad, Nurul Afiqah (2024) Employer branding and its influence of employee retention: a literature review. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Mohamad Shamshudin, Khadijah Athirah and Azlan Abdul, Shaiful and Abdul Razak, Nor Hidayatun (2024) Relationship quality mediates the relationship between personality traits and conflict management styles at pejabat Setiausaha Kerajaan Negeri Pahang. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.

Ashraf, Fatima and Khan, Laila (2024) Mitigating effect of affective trust on the workplace fun and work engagement relationship: evidence from the tourism and hospitality sector. (2024) In: International Conference in Business Management & Innovation (ICBiv) 2023, 18-19 September 2023, Department of Business and Management, UiTM Perak Branch.