Framing consumer behavior during and after the pandemic recession: qualitative research

The pandemic established a time of changes, endangering moments of human connection that transformed client conduct and perception. The motivation behind this investigation is to explore the kinds of responses that have been emerging amid the COVID-19 pandemic, which could help policy creators around the world to make sense of and adapt to circumstances according to their own needs and concerns. Individuals are moving towards online shopping, effectively embracing early adopter behaviour, and adapting to technology, needing to consider whether they will continue using this technology (internet shopping) in the post-pandemic era. Data collection must be done qualitatively. Respondents were individuals belonging to different fields of life. Consumer shopping behaviour, the theory of planned behaviour, and cognitive mental health theory support our research questions. Specifically, researchers shed light on the understanding of consumer behaviour during pandemic conditions and assess whether identified practices persisted after the pandemic concluded.