Mohd Nawi, Damaisari and Abdul Aziz, Abdol Razak
(2025)
Enhancing service marketing course for polytechnic students through simulation and experiential learning.
In:
E-book compilation of unveiling the nexus of complex challenges in accounting, finance & management.
3 ed.
Faculty of Accountancy, UiTM Cawangan Perlis, pp. 25-31.
ISBN 9786299871422
Abstract
Simulation learning refers to learning in a secure learning environment where a simulation of reality is used. "Learners must both learn and act within this environment, often completing complex tasks that closely resemble real-life situations. Accordingly, simulation learning constitutes a form of experiential learning that is learner-centred, encompasses multiple dimensions of learning (including cognitive, motivational, affective, psychomotor, and social aspects), and is characterized by a high degree of authenticity (Fanning & Gaba, 2007; Kolb, 1984; Lateef, 2010)
Metadata
| Item Type: | Book Section |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Nawi, Damaisari UNSPECIFIED Abdul Aziz, Abdol Razak UNSPECIFIED |
| Subjects: | L Education > LB Theory and practice of education > Blended learning. Computer assisted instruction. Programmed instruction L Education > LB Theory and practice of education > Learning. Learning strategies |
| Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Accountancy |
| Page Range: | pp. 25-31 |
| Keywords: | service marketing, polytechnic, simulation, experiential learning |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/131762 |
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