Case study dip kookies queen

Dip Kookies Queen is a business that manufacturing and sells various of cookies. It is located in Shah Alam, Selangor and start operating on early 2021. This business managed by one general manager and four admins which is five people in total. All position is the general manager follows by admin manager, operation manager, marketing manager and financial manager. In terms of marketing plan, to introduce more types of cookies, we have several marketing plans provided. The current famous cookies to be introduced is Choco cookies, Nut cookies and Fruity cookies. We are hoping that our business can grow more to introduce more cookies in future. Our target customer not only kids but the range of age between 12 to 20 are more likely to buy cookies. In this case, the primary target are the children and students. We also analyzing our cookies are much preferred by women than men. So, this is also will be important to be the target customers. The price for each unit is among RM7 to RM12. For operation plan, we hope to increase sales revenue and sells a lot of cookies. So, to achieve the objectives we owned a shop to customers visits and buy our cookies during our business hour which is from 8 am to 6pm. Then, we also want our administration expert in terms of communication in each department among the employees and the motivation of employees. Each managers that consist of general manager, admin manager, operation manager, marketing manager and financial manager has their own tasks and responsibilities to be done in order to achieve our goals. Last, we also includes our financial plan that have project implementation cost, cash flow, income statement and financial budget based on the financial budget from all plans including marketing plan, operation plan and administration plan. It is fine to say that we will be having increasing net profit in three years coming.