Naffa dolcé bites dessert truck business

NAFFA Dolce Bites run a dessert food truck business and we sell various types of desserts such as ice cream, waffles, chocolate and we also sell gift boxes. Our food truck expected operating on February 1, 2018 and it is located at Kuala Lumpur. This business is managed by five partnership and the highest position is general manager and then administration manager,marketing manager, operation manager and financial manager. Next, the administration objective is to provide an expert leadership to the junior, recruit and train new employee and ensures security standards, well-maintained facility, needed supplies and safety. Each manager consists of general manager, administrative manager, marketing manager, operation manager and also financial manager. Each of these managers has their own duties and responsibilities that they need to perform to achieve the organizational goals. In terms of marketing plan, we have our marketing objective which is to increase company profits by 5% through search engine optimization and social networks, to attract new customers for ensuring the relevancy and longevity of the company and to increase positive product reviews by 3% as to ease new customers in finding us through review sites. Other than that, the target market for NAFFA Dolce Bites is for all ages and gender. However, the age target is more towards kids, teenagers, and young adults and for gender it is mostly women who like it because most women prefer sweet things than men but we still offer our products to all genders and ages who can taste our products. For operation plan, we also have several operations plan namely improving production processes by improving quality as an operational objective, it helps to improve our sales and also can strengthen our brand. Next, to enhance IT Capabilities by increasing IT capabilities will help our business on online run smoothly and make it easier for the customers to purchase online and share business information at the lowest possible cost. Lastly, improved staffing by offering training to all staff. In addition, customers can also buy desserts in our food truck during business hours from 4:00 pm to 12:00 am every Tuesday to Sunday. Last but not least, we have a financial plan that contains project implementation costs, proforma cashflow statement, proforma income statement and also financial budget. This is all based on the budget plan, namely from the marketing plan, operation plan and administration plan. We expect our net profit will be having increasing for three consecutive years.