A framework for experiential learning: using MOOC to strengthen guidance in the food product innovation project

Agro-based Food Handling and Processing is a fundamental course in the Diploma in Agropreneurship (AT113), equipping students with food handling and processing and entrepreneurial skills. One of the key assessments requires students to develop a food product innovation project. However, students often struggle to fully develop and complete assessments aligned with academic and industry needs due to inconsistent guidance, time constraints, limited documentation, and a lack of student initiative. To address these challenges, this paper explores the integration of a progressive guidance and task framework of the food product innovation project into the Massive Open Online Course (MOOC) AGB296 Agro-based Food Handling and Processing course through the UFUTURE platform. The framework’s structure aligns with the course topics (introduction, harvesting, post-harvest handling, food preservation, processing techniques, packaging, and branding), allowing students to apply theoretical knowledge and hands-on skills in line with Kolb’s Experiential Learning Cycle. The progressive framework consists of five key stages: S1: Product Idea Development; S2: Raw Material Exploration; S3: Handling and Processing Activities; S4: Product Features, Uniqueness, and SDG Alignment; and S5: Packaging and Marketing Strategies. Each stage is supported with clear video guidelines, progress-based activities, and a reflective feedback mechanism that facilitates continuous interaction between students and the lecturer. The MOOC platform provides structured guidance, flexibility, and equitable access to feedback, offering a more effective and engaging alternative to traditional classroom assessment. This approach enhances the quality of student learning and innovation by mirroring real world product development processes, thereby preparing students to contribute meaningfully to the advancement of the food industry and agropreneurial development.