Premium chocolate chip cookies

Definitely Cookies offers customers with the best quality chocolate chip cookies in town, as well as a high level of customer satisfaction. The consumer is a customer who identifies as middle or low income who wants to buy a product at a reasonable price. Since there are so many people who in love with chocolate chip cookies, Definitely Cookies is targeting adults and teenagers. Premium Chocolate Chip Cookies are the only one of our products, which is a seasonal item that available during Eid al-Fitr celebrations especially. Apart from that, we used premium ingredients in our home-made chocolate chip cookies, which are currently the most popular biscuits. It can also be served for any special occasion. The marketing strategy of Definitely Cookies is to maintain the product’s quality and prices. Besides, Definitely Cookies offers an affordable price. As a result, it develops a marketing plan that encourages people to but from our brand. The management of Definitely Cookies consist of 5 workers. Ms. Intan Natasha Eliana binti Abd Shatar as the General Manager, Ms. Nur Wani Wahida binti Mohd Khairy as Administration Manager, Ms. Nurul Natasya Irwayu binti Zamari as Marketing Manager, Mr. Amirul Haziq bin Mohd Hishamuddin Alvin as Operational Manager and Ms. Nurul Sabillah binti Abd Rasid as Financial Manager. The employees have extensive finance, business, sales and accounting experiences. In terms of marketing, we intend to begin promoting a week before Ramadhan and begin accepting orders early in the Ramadhan month. It is high demand because Muslims are celebrating Eid al-Fitr and serve our cookies to entertain their guests. Definitely Cookies’ business strategy includes using social media, posters, public influencers, advertisements and signboards to promote the brand. Apart from that, our cookies are very tasty when dipped with milk. Also, our Premium Chocolate Chip Cookies set us apart from other brand because we use only premium ingredients, charge an affordable price and not stingy of the chocolate chips. Last but not least, there were some obstacles to tackle, but out desire to be the best helped to inspire us and we meticulously solved all of the issues. Our market plans also need to be improved.