Abstract
Snowtime ice dessert is the name of our company. A business that sells sweet and sour soft serve ice cream. Because the weather in Malaysia is extremely hot, we decided to expand our ice dessert offerings from Ice Kacang to ice shaved with a variety of flavours that anyone can enjoy cooling their body. Sweet flavour ice shave is meant to attract youngsters and Malaysian citizens with a sweet tooth. When we contemplate how our competitors would perform, we realise that our concerns have increased by one, as we now need to focus on offering an amazing taste that will encourage newcomers to try our product and buy it again. We are also aware that numerous competitors are well-known for their shaved ice and have built multiple franchise locations. Furthermore, all Malaysians will enjoy our ice shaved since we tailor the taste to meet all types of taste flavours to ensure customer pleasure. Our location at Jengka, Pahang, and we are in the process of expanding our business outside of Pahang by opening a cafe to serve our ice shave dessert. Jengka was chosen as our venue because it is home to a university. It is because we have noticed many potential customers, most of whom are university students. Moreover, the ice shave desserts that we are offer are inexpensive and our target clients mostly come from a wide range of backgrounds. One of the primary target audiences is students. Our ice shaved flavour is wonderful and will appeal to students and young people. We only want the best, so we offer a high-quality dessert at an inexpensive price so that people of all ages can come and buy our shaved ice. We would also like to provide the greatest service possible to our customers that visit our café, so that they leave satisfied and eager to return. We also conducted a lot of marketing on social media sites like Facebook, our website, and Instagram. We expect that as a result of this, Snowtime Ice Dessert would become one of Malaysia's most well-known shaved ices.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Faidzal, Aunur Khaleeda 2019668358 Muda, Nur Asmaa Adilah 2019830426 Hasman, Nur Asyikin 2019865802 Mohd Zulkefli, Nurzalifah 2019438692 Sabri, Nuraini Nafisah 2019484248 |
| Subjects: | T Technology > TX Home economics > Cooking > Baking. Confectionery T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery > Ice creams and ices T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc. |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Ice cream parlors, Dessert industry, Small business |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/130604 |
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