Abstract
Business plays an important role in our life. It is one of the competitive activities that will contribute something towards our future society. There are varieties of businesses that people focus on for example the food industry. The demand of frozen food became high day by day. In order to fulfill all the demands, a business was established and named Robie Frozen World. In which their main goal is to meet the demands of this kind of food with high quality ingredients at affordable prices as well as satisfy their needs. Robie Frozen World is a well build frozen food business located in Bentong, Pahang. It has been started since January 2020 and still continue until now. This business mainly focused on selling frozen foods such as karipap, pau, pizza, spaghetti and many more. All of this food is fully homemade and the owner of this business is concerned of the ingredients they use. Since this business located in a center of city obviously their market size are quite big. Robie Frozen World had catch so much attention from citizens especially women and men who are working or university students who live by themself or maybe people who are conscious about their health. Aside from their affordable price Robie Frozen World knows of the healthiness and tastiness of their foods. The most important part is Robie Frozen World also recognized as Halal products In this report we will see why Robie Frozen World is better than their rivals. It can see in the business cost structure, the quality of Robie Frozen World provide, their customer service and many more.. Robie Frozen World is more likely to differential advantage because of their uniqueness of business. There are not many competitors that can still operate in this kind of business. All of this achivement will not be theirs without the cooperation from all the staffs of Robie Frozen World , start from the general manager to the managers of each department to their employees and lastly their precious customers
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Inche Zamzuri, Farah Adiba 2018243998 Lukman, Nurin Batrisyia 2018636808 Hafizi, Rafa Khalida 2018268476 Mustafa Kamal, Robitatul Dayana 2018277828 Wan Mohamed Jaafar, Wan Alya 2018267374 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification T Technology > TX Home economics > Nutrition. Foods and food supply |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Frozen food industry, Homemade food, Small business, |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/130292 |
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