Abstract
Eatright Kitchen is the sole healthy food restaurant operated in Kuantan, Pahang. From our observation, the demand for healthy food in Kuantan escalated day by day. With the mission to make healthy eating accessible and affordable to everyone, Eatright Kitchen provides healthy meals that are nutritionally balanced, calorie-controlled and high in protein designated to build muscle, aid fat loss and help customers to achieve their fitness goals. Eatright Kitchen aims to solve the dilemma faced by customers such as the pricey delivery charge to a certain area that causes customers thinking twice to pay it. Other than that, for working people, they do not have time to prepare healthy food due to lack of time which led them opting for fast food as their meal for lunch or dinner. Eatright Kitchen is famous for the freshness of its ingredients. Besides, the price is affordable and reasonable for all level of income. For those customers with an allergy towards specific food such as peanuts or crustaceans, they can customize their meal that suits their health conditions. Eatright Kitchen’s target market is anyone who wants to start up their fitness goals, people lacking the experience to cook healthy food, office workers and regular gym users.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Amir Hamzah, Alia Natasha 2018444622 Ahmad Razman Shah, Nur ‘Ainil Imanda 2018219946 Mohd Mokhtar, NurHusna Balqis 2018856986 Rahim, Nur Raihan 2018220064 Ahmad Sabri, Siti Nurnadhirah 2018291898 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification T Technology > TX Home economics > Nutrition. Foods and food supply |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Restaurant industry, Healthy food, Health promotion |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/130083 |
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