Abstract
Le Sugary Cafe is a full-service cafe located in the middle of Petaling Jaya where the perfect place requires a cafe to serves the residents and people who work in the area. Our cafe features a full menu of a reasonable price for desserts such as Lotus Biscoff Cheesecake, Lemon Cake, and Salted Caramel Cake influenced by French baking traditions based upon recipes from all around the world. Our vision is to serve the happiness of our product and services to the customer through the bakery products while the mission is to delight and nourish our customers with the best quality and delicious baked goods with excellent service at a reasonable price. The management team consists of five positions, which begin with the General Manager, Muhamad Muzafar as the head of the company. The four main sections of the company are Administrative Manager that is Nur Azhani, Marketing Manager, which is Amirah Syahmina, Operation Manager, which is Siti Masniza, and Financial Manager, which is Ani ‘Aqilah. All of our workers have their own business, manufacturing, marketing, and accounting experiences, and were already attends a lot of certified company talks. The Le Sugary Cafe's area surrounding is highly occupied by wealthy, young people that can be called mobile people with a high source of income. Le Sugary Cafe is focusing a large number of the upper class of “Millennials and Gen Z” on people who age between 15 to 40 years old. They will be white-collar workers such as managers, professionals, and corporate executives. The education level will range from secondary school to post-graduate work. A majority of the customers will enjoy a relaxing atmosphere, conversation, and natural surroundings. Lastly, there are always risks inherent with any business that carries with it unique risks. The most critical is the economy constantly changing as the markets fluctuate. As of today, we are facing the virus COVID-19, there is a big possibility that the economy is decreasing due to the lockdown. However, the company would need to conserve as much revenue as possible to preserve a balanced cash flow to overcome economic risk. In addition, as part of the business plan, the company can conduct a minimal strategy with reducing overhead across all financial crises.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Amran, Ani ‘Aqilah 2018255732 Khairul Amin, Amirah Syahmina 2018898898 Mohamad Nor, Siti Masniza 2018421946 Tahir, Nur Azhani 2018290782 Ibrahim, Muhamad Muzafar 2018247116 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > TX Home economics > Cooking > Baking. Confectionery T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc. |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Entrepreneurship, Beverages Industry, Cafe |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/130065 |
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