Abstract
Ten Minutes Food is located in Cheras, Kuala Lumpur. The products offered expected to go viral as our business is the only one that sells a Chinese steamed bun named as mantou in this area. The business type is partnership which consists of five members that are general manager, operational manager and another three general workers. Each of our partners have their own different experiences and skills in producing the highest quality of mantou. The business offered three types of soft-fluffy mantou namely Pandan Spiral Mantou, Red Bean Spiral Mantou and Chocolate Spiral Mantou. Our mantou is unique compared to other competitors as it is produced using a premium quality and highest-grade ingredients to meet customer wants and needs. Besides, the mantou that have been produced by our business can attract more potential customers as the products only take below than ten minutes to be cooked and prepared. This can save their time and energy. In addition, we strongly believed that our products are 100% halal because we are going to apply for halal certification by JAKIM. Approximately 200,000 residents are permanent residences in Cheras. Our business is targeted at people who lived nearby the business premise. Our target market includes 40% of these 200,000 citizens as we are trying to focus more on working people. This is because they have no time to cook or prepare for their meal. Thus, they would prefer to buy a frozen food in order to cut the preparation time. Besides, our business is consistently re-inventing itself to become a customer-centric and dynamic frozen food’s business of the new millennium. Furthermore, Ten Minutes Food also offers a unique competitive advantage namely a post-sale service in order to enhance our customer satisfaction. For an example, return policy is applicable for broken or damage product based on terms and conditions. This is a vital strategy to retain the old customers and to attract the new customers. For the financial performance of the business, our proforma income statement is in a good condition as the gross profit is increasing for the three years. Besides, our net profit margins also are increasing every year. Other than that, our ending cash balance are increasing from RM 1,705,215 in the first year to RM 5,202,187 in the third year. Hence, it shows that our business proforma cash flow is very healthy. Overall, Ten Minutes Food appear to have a great potential to be a successful business in Cheras, Kuala Lumpur based on the financial result and the target market.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Abd Rani, Fatihah 2018214012 Norazam, Nur Amanina 2018231602 Muhammad Ispandi, Hannah 2018417188 Abd Razis, Norhairatun Wafaa 2018277774 Zulkarnain, Muhammad Adam Haikal 2018259498 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification T Technology > TX Home economics > Nutrition. Foods and food supply |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Baked products industry, Frozen foods, Halal products, |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/129985 |
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