The corporate social responsibility of Port of Tanjung Pelepas activities from the local communities perspectives

This report examines the issue the PTP’s Corporate Social Responsibility Activities from The Perspectives of Local Communities. Corporate Social Responsibility is the evolution of the relationship between companies and society has been one of slow transformation from a philanthropic coexistence to one where the mutual interest of all stakeholder groups including employees, customers, suppliers, investors and the local community is gaining paramount importance. The overall objective of this study was to investigate the corporate social responsibility activity of Port of Tanjung Pelepas from the perspective of the local communities. PTP's (Port of Tanjung Pelepas) corporate citizenship is reflected in both their brand and values to addressing some of society problems with a combination of sound business acumen and cutting-edge technology leading to better funding for the community. In this research, the local communities in the vicinity of the Tanjung Pelepas Area are selected as a respondent. Thus, the study has identified 50 respondents that were selected by using non-probability sampling techniques in which the convenience sampling. Then, it also carries out the comments, suggestions and ideas. Respondents are chosen randomly according to their availability and willingness to answer the questionnaire. The result and interpretation of the data was presented through tables that obtained by using several methods of analysis. The first method was reliability test on all the variables. It determined the reliability of the study that followed the coefficient alpha or Cronbach’s alpha. This coefficient varies from 0 to 1 and a value of 0.6 or less generally indicates unsatisfactory internal consistency reliability. The second method was frequency distribution. Frequency distribution will describe the characteristics of the respondent. It obtained a count of the number of responses associated with different values of one variable and to express these counts in percentage terms. It is one of the most common means of summarizing a set of data. The frequency distributions were according to gender, age, educational level, marital status, income, occupation and years live in the village. The third method was cross tabulation. Cross tabulation is a statistical technique that describes two or more variables simultaneously. Moreover, the fourth method was chi-square test, which is it used to test the statistical significance between two variables simultaneously in a cross tabulation. Opinion on how the organization could encourage greater corporate social mixer.