Réabai café

The Réabai café is a café that sells Thai dessert and has the mango sticky rice as the main menu. The location of the café is in a mall at the center of Kuala Lumpur. It is considered as a strategic place because there are a lot of people that went to the mall, and they can stop by at our café to try the tasty dessert from Thailand along with the Thai vibes. As we provide free internet access to our customers, the students or workers that come to our café can have their meal while doing their assignments or discussion. In this business plan, we set out a writtenw roadmap for the company from a administration, marketing, financial and operational point of view.Firstly, the administration plan forms is an important base in maintaining and controlling the business routine because it will be easier to us to ensure the business run smoothly. In an organization, administration plays as role in providing information and instructions covering the logistic and administrative support of the operation. Other than that, administration departments also responsible to make sure all the welfare such as SOCSO, EPF and others benefits of their workers is guaranteed. In our administration plan, we have the man power planning that consist of the position of our company organisation and their responsibility at each position. Next, the marketing plan which is one of the most important things that is needed in business. There are two types of objectives in marketing which is short-term and long-term. In the short term, it usually involves processes that show results within a year, while long-term plans include the company's overall objectives of four out of five years in the future and are based on medium-term targets. We also
have our target market based on demographic, geographic, psychographics and behavioural.