Abstract
Jengka doughnut house is one of the business that sold doughnuts and beverages mainly the doughnuts with toppings that is one of the well-known foods nowadays. The idea for bringing up this business came from the western side of this world where the doughnuts are famous at the area. So, we decided to bring those food to our area with a hope that it can satisfied our local appetite. Our business bass located at Bandar Jengka, Pahang. This business was established on January 2020 and keep moving forward till now. Jengka doughnut house has been competing in the business world roughly for 1 year. With this short amount of time, we did not expect the community of Bandar Jengka welcoming our business with great supports. Because of the supports from the surrounding area, we are planning to expand our business territories around Pahang for the first stage and throughout Malaysia on the next time. This is suitable with the tagline of our business which is “Local products can also stand on the same world stage”. Basically, each business must have their own mission and vision. For Jengka doughnut house this is important because we are really serious on succeeding our products to the world stage and became one of the famous foods and beverages business in the future. For now, we decided on to set our business mission to introduce and exposed unique flavours of doughnuts and beverages to people around Jengka. For our vision, to become the most well-known bakery in Bandar Jengka have been selected as we believe with the supports from the community, our business can step up from stages to stages. Jengka doughnut house has its own entrepreneurial characteristic to have a healthy competition with the surrounding business. In this company, we adopt the most important aspects for a successful business which is leadership, visionary, confidence and creativity and help each other to stand up together. Despite of the supports from the community of Jengka, we also have our own advantages and weakness in the business. With this, we really put on a high alert to avoid any weakness from slowing down our business progress.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Ahmad Muzamir, Irdina Athirah 2018245706 Yusri, Muhammad Syahmi Husaini 2018247212 Usley, Siti Maizatul Akma 2018422676 Basir, Nadiya 2018245712 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Agricultural industries > Bakeries. Baked products T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Doughnut business, Beverages shop, Bandar Jengka food business |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/129374 |
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