Abstract
Kopi Jengka is a business based on a partnership where it has five lead workers holding important positions. The general manager is Muhammad Izzat, marketing staff is Aiman Daniel, Administration staff is Ahmad Syahir Azizi, Operational staff is Abdul Haq Hakimi, Financial staff is Nur Alif Akmal. The members have extensive experience in business, sales and finance. The business offers the amazing taste of coffee and all types of coffee made by the members to give high satisfaction for customers. It is located at No. 26 Jalan BDJS 2 Blok Dagangan Jengka, Jalan Sejahtera, Bandar Jengka, 26400 Bandar Tun Razak, Pahang. The business is estimated as an explosion of growth over the year. Bandar Tun Razak, Jengka is seen as the strategic place to open a coffee shop. The marketing strategy of Kopi Jengka is to emphasize the quality and price of the products. The prices of coffee at Kopi Jengka are affordable to the community. The place of this business is also a comfortable spot to eat and drink coffee for the customers. The members have service and commitments plan to colour the brand through website to create bigger opportunities
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Mat Harudin, Muhammad Izzat 2018470194 Abdul Nasir, Abdul Haq Hakimi 2018402974 Hasrimon, Nur Alif Akmal 2018231418 Ahmad Zulfa, Ahmad Syahir Azizi 2018235432 Zahar, Muhammad Aiman Daniel 2018653172 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages > Tea, coffee, cocoa, etc. T Technology > TX Home economics > Cooking |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Entrepreneurship, Coffee industry, Cafe |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/129373 |
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