A study of 4P's in Tabung Haji Travel and Services (THTS) for non muslim perspective

Rahman, Farah Khaliesah (2014) A study of 4P's in Tabung Haji Travel and Services (THTS) for non muslim perspective. [Student Project] (Unpublished)

Abstract

The purpose of this project paper is to study which 4p's that leads to the number of non muslim perspective in Tabung Haji Travel and Services in Kota Kinabalu Sabah. This research is focusing on the traditional marketing mix which is the for 4p's (Product, Price, Place, and Promotion). The Quantitative data collection method and the random sampling is used to aid the research. Researcher distributed 200 questionnaires and will be analysed by using the SPSS software. The target population for this research is the working peoples and have an interest to go travelling.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Rahman, Farah Khaliesah 2011743001
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Marketing, 4p's, Non muslim perspective, Tabung haji
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/129232