A study on multiple usage of tempeh: in case of as a snack

Aziman, Yang Suaz (2015) A study on multiple usage of tempeh: in case of as a snack. [Student Project] (Unpublished)

Abstract

This study is on multiple usage of tempeh in case of as a snack. The objectives of this research are looking at the three levels of products by identifying the benefits customers get from the consumption of Tempeh Snack, the characteristics of actual product and the supporting products or services that enhances the consumption of Tempeh Snack. This research also has identified flavour of acceptance of tempeh as a snack. The result of the study may provide an insight to 'Tempeh Snack' producer to emphasize on the three levels of product. The findings may also provide better understanding on acceptance of tempeh as a snack.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Aziman, Yang Suaz
2012753487
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Halal food
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Tempeh, Snacks, Products quality, Promotion
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/129220
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  • Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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