Mylambchop

Zakaria, Nur Faradahlia and Norazli, Nur Aliyah Amalianah and Ramli, Nurul Natasha Alia and Muhd Akhir, Muhammad Jazlan Haziq and Mohd Usooff, Nur Syamimi (2021) Mylambchop. [Entrepreneurship Project] (Unpublished)
Abstract

MyLambchop is a food-truck business that will make people easily reach the store. The word “My” itself represents how close the customer and the business are. Not only people from the resident can come to Tapak but people from other areas can come to the venue and surely it is the best way to interact with customers. The food truck will be operating at Tapak Urban Street in Kuala Lumpur where this location has been chosen since the area has the perfect target market for this business to operate. Tapak Urban Street also is one of the most famous food truck locations which is held everyday not only in Kuala Lumpur, but also at some other places such as Petaling Jaya. Our target customers are Modern Malaysians with the range of 15 years old until 65 years old. This is our opportunity to offer a range of our foods which include Lambchop and Burger Bakar We require at least RM102,854 to finance our first-year operations. Therefore, the partners have contributed a total of RM20,000 together. Lambchop is expected to gain up to RM500,000 sales per year and the amount will be increased from year to year. Based on the size of our market and our defined market area, our sales forecasts for the first year is RM526,680 and we expect a 25% annual rate of growth in the first 3 years. Besides, MyLambchop serves lamb where the meat is a high quality of imported meat from a local supplier. This business is managed and established by five partners who act as the owner of this food truck. This business also has been advertised through Facebook and Instagram advertisements. To ensure the smoothness of the business, MyLambchop has to strictly adhere to the front-end and back-end processes. This is in line with the vision and mission of MyLambchop which can expand MyLambchop to the entire Malaysia and serve high-quality imported lamb meat to the people with flavourful sauces.

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