Coffee rendezvous

The Company and Management Coffee Rendezvous will be set up in Taman Chateau, Ipoh, Perak. The business will be owned by partners who have extensive experiences in their own scope of jobs and they will be taking hands-on management roles in this café. Our targeted customer variety from public officers, above RM 2,500 income earners, long-shift workers and surely the coffee lovers. It is our passion to serve the best range of coffee beverages to our customers along with some sweet desserts as a perfect complement. Across Ipoh, coffee shop business has shown an explosion of support from the locals. As an affluent area with a high locals’ density, our market research has shown that there will be around RM 17,722,600 per year for our market size in this area. While there are currently three businesses offering coffee menus in Ipoh, only two of these fully offer Muslim-friendly servings and none really emphasizing on offering affordable and variety types of coffee beverages for their customers. Thus, our marketing strategies are to serve the best coffee beverages, by using the highest quality ingredients along with offering custom-designed drinks for our customer.Financial Projections/PlanningBased on the size of our market and our defined market area, our sales projections for the first year are RM 3,545,520, followed up by RM 3,900,072 in the second year and RM 4,485,083 in the third year. We project a growth rate of 10% for the second year and 15% for the third year. The salary for each of the co-owners will be around RM2000 to RM3000 per month and on start-up, we will have five trained staff to provide services. To begin with, co-owners will be supporting the staff to ensure a smooth running service for our customer, but we do plan to hire more staff in the future. We are seeking a business loan of RM 75,674 from TEKUN Nasional, to assist in financing our first-year growth. Together, the co-owners have invested a minimum personal cash contribution of 20% from the financing as a commitment to carry out this business.