Abstract
The Sweet’s Café is an outstanding food and beverage industry. This café is established in 2020, located at No.3, Level 1 & 2, Jalan Tengku Ampuan Zabedah E9/E, Seksyen 9, 40000 Shah Alam, Selangor Darul Ehsan. This café is a locally owned café outlet which is conceptualized like an international style through our creative approach to the company’s image and detail presentation. It combines the passion for pastry and coffee to bring a community place where pastry and coffee connoisseurs come together to enjoy various types of pastries here over a nice cup of espresso or coffee latte. The Sweet’s Café will provide a combination of excellent pastries at affordable pricing, nice taste of coffee along with the chill atmosphere. This café is the answer to an increasing demand for pastries to be consumed while you are searching for some sugary sweet snacks. Our business model is built upon leveraging the complementary nature of the coffee and pastry business. The revenue model is composed of three groups of revenue streams which are in administration, marketing, and operation. In terms of administration, as many as twelve employees who help conduct the operations in this cafe. The twelve employees include five managers, namely the general manager, administration manager, marketing manager, operation manager, financial manager and seven staff under him. We targeted about five thousand five hundred and thirty-three over sixteen thousand six hundred of the overall populations in Section 9, Shah Alam. The Sweet's Cafe provides five types of unique and scrumptious pastries including cupcakes, breads, bombolonies, donuts, cookies as well as two types of coffee, espresso and latte, which come from special coffee beans. As for conclusion, The Sweet’s Cafe is worth money and it promises satisfaction and satiety to its customers.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Wan Azhar, Wan Nur Nadhirah 2017163981 Jislela, Nur Aida Zahirah 2018413842 Nik Zulkfiri, Nik Nur Idayu Syazwani 2017163905 Saberi, Siti Nur Syaheerah 2018803186 Abdul Samad, Nurul Syahirah 2018297204 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification T Technology > TX Home economics > Cooking > Baking. Confectionery |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Entrepreneurship, Beverages industry, Cafe |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/128816 |
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