The sweet’s café pastry

Wan Azhar, Wan Nur Nadhirah and Jislela, Nur Aida Zahirah and Nik Zulkfiri, Nik Nur Idayu Syazwani and Saberi, Siti Nur Syaheerah and Abdul Samad, Nurul Syahirah (2021) The sweet’s café pastry. [Entrepreneurship Project] (Unpublished)

Abstract

The Sweet’s Café is an outstanding food and beverage industry. This café is established in 2020, located at No.3, Level 1 & 2, Jalan Tengku Ampuan Zabedah E9/E, Seksyen 9, 40000 Shah Alam, Selangor Darul Ehsan. This café is a locally owned café outlet which is conceptualized like an international style through our creative approach to the company’s image and detail presentation. It combines the passion for pastry and coffee to bring a community place where pastry and coffee connoisseurs come together to enjoy various types of pastries here over a nice cup of espresso or coffee latte. The Sweet’s Café will provide a combination of excellent pastries at affordable pricing, nice taste of coffee along with the chill atmosphere. This café is the answer to an increasing demand for pastries to be consumed while you are searching for some sugary sweet snacks. Our business model is built upon leveraging the complementary nature of the coffee and pastry business. The revenue model is composed of three groups of revenue streams which are in administration, marketing, and operation. In terms of administration, as many as twelve employees who help conduct the operations in this cafe. The twelve employees include five managers, namely the general manager, administration manager, marketing manager, operation manager, financial manager and seven staff under him. We targeted about five thousand five hundred and thirty-three over sixteen thousand six hundred of the overall populations in Section 9, Shah Alam. The Sweet's Cafe provides five types of unique and scrumptious pastries including cupcakes, breads, bombolonies, donuts, cookies as well as two types of coffee, espresso and latte, which come from special coffee beans. As for conclusion, The Sweet’s Cafe is worth money and it promises satisfaction and satiety to its customers.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Wan Azhar, Wan Nur Nadhirah
2017163981
Jislela, Nur Aida Zahirah
2018413842
Nik Zulkfiri, Nik Nur Idayu Syazwani
2017163905
Saberi, Siti Nur Syaheerah
2018803186
Abdul Samad, Nurul Syahirah
2018297204
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Cooking > Baking. Confectionery
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus
Keywords: Entrepreneurship, Beverages industry, Cafe
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/128816
Edit Item
Edit Item

Download

[thumbnail of 128816.pdf] Text
128816.pdf

Download (721kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

128816

Indexing

Statistic

Statistic details