Roze cafe

Mohamed Suharnuddin, Mohd Alif Haikal (2020) Roze cafe. [Entrepreneurship Project] (Unpublished)

Abstract

ROZE CAFÉ offers their customers light dishes and beverages, providing them with various type of premium brewed coffee that can satisfy every coffee enthuasiast in the town. Our clients is customers with the love for a taste of premium coffee that want to satisfy their craves for an affordable price. We also targeting middle ages workers during rush hour because we can provide a fast service for every of our customers and boost their energy & motivation with our products throughout the day. ROZE CAFÉ offers variety of coffees and light dishes that can give energy boost, low sugar and receive halal certificates. Across Kuantan particularly, ROZE CAFÉ business has been seen with an explosion of growth over the year. Kuantan is a large area with high density of population, where the estimated rate of employment is near 98%.So, the demand of dining place during rush hour is rising over the year. While there are currently plenty of business like us in Kuantan, they can’t manage all the people wave during rush hour by themselves. ROSE CAFÉ marketing strategy is to emphasize the quality and price of our products and services. We offer a premium quality with an affordable price because there are many genuine coffee enthusiast in Kuantan but their low income prevent them from enjoying what they love the most. Thus, we develop marketing strategy that gives attraction to our shop especially for those people. The management of ROZE CAFÉ consists of 5 lead workers, Alif Haikal, Muhammad Feerman, Norikmal Daniel, Khairul Hazim and Muhammad Darwisy. Our workers has extensive experience in finance, businesses, sales and accounting. Five partners will be taking role responsibilities together instead despite different duties and portfolio of partners. We already have service and products commitments plan to aggressively build our brand through newspaper, ads and signboard. The authenticity and quality of products and services that ROZE CAFÉ will provide is sure to appeal to customers throughout Pahang especially in Kuantan area.

Metadata

Item Type: Entrepreneurship Project
Creators:
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Mohamed Suharnuddin, Mohd Alif Haikal
2018201438
Subjects: H Social Sciences > HD Industries. Land use. Labor > Business analysts
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus
Keywords: Roze Café, Dishes And Beverages, Brewed Coffee
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/128771
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