Abstract
COFFEE GARDEN Sdn. Bhd provides coffee products and services, offering a range of coffee that gives consumers a high degree of satisfaction. The consumers are middle- and low-class consumers who want to buy a commodity at an reasonable price. We are also approaching the busiest people as we have the advantages of delivering our goods to customers at home. COFFEE GARDEN offers a range of coffee that provides good quality, low sugar, low calories and halal certificates. Around Kuantan, the COFFEE GARDEN Sdn. Bhd, man. Company has seen an acceleration of development over the course of the year. Kuantan is an area where many people get married, particularly Muslim Malay, which causes demand for coffee to rise over the year. There are four companies like us in Kuantan, but we only have special delivery services and coffee shops. COFFEE GARDEN SDN. Bhd. It is the marketing approach focuses on the quality and price of our goods and services. We offer a reasonable price because many people in Kuantan have a lot of obligation to take care of their own families. As a result, we are developing a marketing strategy that gives us an attraction to come to our shop, particularly thriving people. The management of COFFEE GARDEN Sdn. Bhd. Consists of 5 lead workers are Muhammad Kamarul, Ali, Abu, Hadi and Aiman. Our workers have extensive experience in finance, businesses, sales and accounting. Five partners will be takes role responsibilities together instead different duties and portfolio duties and portfolio of partners. Already we have service and products commitments plan to aggressively build our brand through newspaper, ads and signboard. The loving coffee and dessert that COFFEE GARDEN Sdn. Bhd. will provide is sure to appeal to customers throughout Pahang especially Kuantan area.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Manaf, Muhammad Kamarul Azwan 2018418532 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Business analysts H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Coffee Garden, Low-class consumers, Halal certificates |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/128760 |
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