Coffee rendezvous

Muhammad Nazri, Nurfarah Eryna and Abdul Razak, Fatin Nur Ariena and Sariman, Nurul Afiqah and Hamzah, Nurnatasha Nabila and Zamallh@Zamaleh, Nur Ain Solehah (2020) Coffee rendezvous. [Entrepreneurship Project] (Unpublished)

Abstract

Coffee Rendezvous will be set up in Taman Chateau, Ipoh, Perak. The business will be owned by partners who have extensive experiences in their own scope of jobs and they will be taking hands-on management roles in this café. Our targeted customer variety from public officers, above RM 2,500 income earners, long-shift workers and surely the coffee lovers. It is our passion to serve the best range of coffee beverages to our customers along with some sweet desserts as a perfect complement. Across Ipoh, coffee shop business has shown an explosion of support from the locals. As an affluent area with a high locals’ density, our market research has shown that there will be around RM 17,722,600 per year for our market size in this area. While there are currently three businesses offering coffee menus in Ipoh, only two of these fully offer Muslim-friendly servings and none really emphasizing on offering affordable and variety types of coffee beverages for their customers. Thus, our marketing strategies are to serve the best coffee beverages, by using the highest quality ingredients along with offering custom-designed drinks for our customer.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Muhammad Nazri, Nurfarah Eryna
2018242844
Abdul Razak, Fatin Nur Ariena
2018407162
Sariman, Nurul Afiqah
2018278784
Hamzah, Nurnatasha Nabila
2018413158
Zamallh@Zamaleh, Nur Ain Solehah
2018282896
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Business societies > Advertising > By product, profession, service, or industry, > Coffee
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus
Keywords: Coffee Beverages, Coffee Shop Business, Business Planning
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/128253
Edit Item
Edit Item

Download

[thumbnail of 128253.pdf] Text
128253.pdf

Download (706kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

128253

Indexing

Statistic

Statistic details