Abstract
Each gender has different website preferences. Research has shown that various factors can affect these preferences, including the content of the website, its appearance, and the age of the user. However, this research focuses primarily on two aspects: the content and the appearance of the website. The objectives of the research are to identify how the appearance of a website can attract males and females, to determine the different types of content preferred by both genders, and to identify age categories and their specific preferences when visiting a website. To conduct the research, articles regarding website preferences by both genders were analyzed and related to marketing intelligence. Additionally, questionnaires were distributed to 400 website users to analyze their website preferences. At the conclusion of the research, the study identifies the categories of website preferences for both genders and provides guidelines for designing gender-neutral websites.
Metadata
| Item Type: | Research Reports |
|---|---|
| Creators: | Creators Email / ID Num. Shahwir, Siti Farrah UNSPECIFIED Md Tarmudi, Shafiee UNSPECIFIED Muhammad, Noorita UNSPECIFIED |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology > Differential psychology. Individuality. Self H Social Sciences > HF Commerce > Business > General works, treatises, and textbooks H Social Sciences > HF Commerce > Electronic commerce > Malaysia |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Research Management Centre (RMC) Universiti Teknologi MARA, Johor > Segamat Campus |
| Keywords: | Website preferences, Gender differences, Website appearance, Content strategy, Marketing intelligence, Gender-neutral design |
| Date: | 2012 |
| URI: | https://ir.uitm.edu.my/id/eprint/127310 |
- Edit Item
Download
![[thumbnail of 127310.pdf]](https://ir.uitm.edu.my/style/images/fileicons/text.png)
Text
127310.pdf
Download (290kB)
Digital Copy
Physical Copy
ID Number
127310
Indexing
