Abstract
ICELIFÉ Space is a partnership-based café opening on 15 August 2025 in Pilah Gateway, Kuala Pilah, offering a serene study-focused environment with desserts, drinks, free Wi-Fi, and a curated book collection for students and young professionals. Designed as a calm, affordable space for studying, relaxing, and socializing, it targets individuals aged 15–30, lecturers, and young workers, using strategies like student events, loyalty discounts, and themed activities. Operating daily from 9 a.m. to 10 p.m. with 13 staff, the two-floor café includes study cubicles, dining areas, private rooms, and a prayer space, supported by essential equipment such as a coffee machine, ice cream freezer, and POS system. With RM121,268 in startup capital, projected first-year sales of RM458,372, and goals of earning RM5,000 profit within three months, achieving ROI within six months, and gaining 200 loyal customers, ICELIFÉ Space aims to become Negeri Sembilan’s community hub for productivity and relaxation.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Zulhaidi, ‘Aaeisyah Maisarah UNSPECIFIED Amir, Ainin Sufiya UNSPECIFIED Aidil Azlan, Awatif Umairah UNSPECIFIED Yusmi, Effa Yusmainie UNSPECIFIED Mohd Yusni, Ezzah Deenina Yusra UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Business education H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus |
| Keywords: | ENT300, study café, affordability, student-focused, Kuala Pilah |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/126867 |
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