Velvra Cosmetic

Baharuddin, Ainur Fatihah and Amirudin, Aiesyah and Ghani, Amirah Nadia and Mohd Hatta, A’isyah and Abdul Razak, Aida Shafiqah and Muhamad Firdaus, Alya Safiah (2025) Velvra Cosmetic. [Entrepreneurship Project] (Unpublished)

Abstract

Velvra Cosmetics Enterprise is a sole proprietorship in Bandar Sunway that resells high-quality, halal-certified local cosmetic products at affordable prices, targeting Malaysian university students, young adults, and working professionals. By bridging local beauty brands with consumers through its retail store and online platforms such as TikTok, Shopee, Instagram, and Facebook, Velvra enhances product visibility and accessibility. Supported by a structured management team and strategic marketing from digital ads to influencer collaborations the business aims to achieve strong first-year sales and long-term growth. Its plan serves as a roadmap for sustainability and investor confidence, positioning Velvra as a trusted local cosmetics reseller in Malaysia.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Baharuddin, Ainur Fatihah
UNSPECIFIED
Amirudin, Aiesyah
UNSPECIFIED
Ghani, Amirah Nadia
UNSPECIFIED
Mohd Hatta, A’isyah
UNSPECIFIED
Abdul Razak, Aida Shafiqah
UNSPECIFIED
Muhamad Firdaus, Alya Safiah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Commodities. Commercial products. Generic products
H Social Sciences > HF Commerce > Business education
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus
Keywords: ENT300, halal cosmetics, local brands, affordable beauty, digital marketing
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/126620
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