HookUp

Mohd Harun, Syarifatul Mardhiyah and Mohd Faizal, Nur Afrina Uzma and Mohd Noor, Nur Syazmira and Mohd Zaidi, Muhammad Amirul Izzuan and Daub, Muhammad Irfan (2025) HookUp. [Entrepreneurship Project] (Unpublished)
Abstract

HookUp Innovation Sdn. Bhd., established in 2025 in Kota Damansara, Selangor, specializes in smart, multifunctional home furniture and equipment, beginning with its flagship Smart Multi-Function Hanger. Designed for students and busy adults, the hanger addresses laundry challenges with features like a foldable design, fragrance capsule compartment, optional UV light for hygiene, extra hooks, and QR-coded digital identity, combining convenience, hygiene, and lifestyle functionality. HookUp operates through a hybrid model, selling via its website, selected retail, and institutional channels, using durable, recyclable materials for sustainability. The company aims to enhance daily life through practical innovation, expand across ASEAN, and build trust as a leading smart lifestyle brand, while maintaining cost efficiency and strong customer service to support profitability and growth.

Item Details
Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohd Harun, Syarifatul Mardhiyah
UNSPECIFIED
Mohd Faizal, Nur Afrina Uzma
UNSPECIFIED
Mohd Noor, Nur Syazmira
UNSPECIFIED
Mohd Zaidi, Muhammad Amirul Izzuan
UNSPECIFIED
Daub, Muhammad Irfan
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Commodities. Commercial products. Generic products
H Social Sciences > HF Commerce > Business education
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus
Keywords: ENT300, smart home solutions, multifunctional design, sustainable materials, ASEAN Expansion
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/126601
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