Abstract
HookUp Innovation Sdn. Bhd., established in 2025 in Kota Damansara, Selangor, specializes in smart, multifunctional home furniture and equipment, beginning with its flagship Smart Multi-Function Hanger. Designed for students and busy adults, the hanger addresses laundry challenges with features like a foldable design, fragrance capsule compartment, optional UV light for hygiene, extra hooks, and QR-coded digital identity, combining convenience, hygiene, and lifestyle functionality. HookUp operates through a hybrid model, selling via its website, selected retail, and institutional channels, using durable, recyclable materials for sustainability. The company aims to enhance daily life through practical innovation, expand across ASEAN, and build trust as a leading smart lifestyle brand, while maintaining cost efficiency and strong customer service to support profitability and growth.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Harun, Syarifatul Mardhiyah UNSPECIFIED Mohd Faizal, Nur Afrina Uzma UNSPECIFIED Mohd Noor, Nur Syazmira UNSPECIFIED Mohd Zaidi, Muhammad Amirul Izzuan UNSPECIFIED Daub, Muhammad Irfan UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Commodities. Commercial products. Generic products H Social Sciences > HF Commerce > Business education |
| Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus |
| Keywords: | ENT300, smart home solutions, multifunctional design, sustainable materials, ASEAN Expansion |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/126601 |
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